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PANO LOGIC DESKTOP DEVICE NAMED 'BEST OF THE BEST' IN PRESTIGIOUS RED DOT PRODUCT DESIGN AWARD
Pano Logic Virtual Desktop client's industrial design recognized by one of the largest and most renowned design competitions in the world
MENLO PARK, Calif. – April 28, 2008 – Pano Logic™, developer of a server-based virtualized desktop solution, today announced the company's Pano Logic Virtual Desktop client has been recognized in the 'best of the best' category at the red dot design awards, the world's largest and most prestigious design competition. Pano Logic's innovative industrial design was singled out along with 49 other products from more than 3,200 product design entrants. Honorees will receive their award at a ceremonial gala at the Essen Aalto-Theater in Essen, Germany on Monday, June 23, 2008.
Products submitted to the red dot design award are assessed by an international jury consisting of renowned design experts. They examine and test the products and judge them according to criteria such as degree of innovation, functionality, ergonomics, longevity, ecological compatibility and clarity of function.
"Successful products are differentiated from less successful products in that they can survive in the real world," explains design expert Professor Dr. Peter Zec, founder of the red dot design award. "Because these competitions allow an objectification of otherwise often very subjective design decisions, successful participation in a design competition can be indicative of a product's later commercial success."
Designed by Whipsaw, a recognized leader in industrial design, the Pano Logic Virtual Desktop client is a sleek, compact silver box measuring 18 cubic inches. The Pano Logic virtual desktop client is part of the Pano Logic Virtual Desktop Solution, and is the most visible to end-users. The client is an innovative new take on PC architecture, and connects directly to a keyboard, mouse, display, audio and USB peripherals. Additionally, the device is power-friendly, using only three percent of the energy consumed by a traditional desktop computer.
"Zero client technology is so simple and pure by nature, especially where it touches the end user. It is fitting that the design of the device itself should also have this extreme simplicity. It is a 'zero client' so I wanted it to be a 'zero design'", said Dan Harden, president of Whipsaw Inc. and designer of the Pano Virtual Desktop Client. "The product needed to get out of the way - computing is already too complicated. Pano's monolithic block shape provided this simplicity but also simultaneously gives it power, and even makes reference to its boxy ancestors. Beyond its form, Pano has a mirror finish on every surface, which reflects the environment around it, almost blending into the desktop, making it even more diminished or more zero. This combination of austere form, heavy weight (all metal housing), tiny size, and ever-changing reflective surfaces gives Pano a transcendent and futuristic quality, which is what Pano is all about."
"Pano Logic's goal is to provide end-users with an alternative to the traditional PC, and we understand that to do this and spur adoption, we need to offer an attractive device for people's desks," said Nick Gault, CEO and president of Pano Logic. "We believe we have achieved this, and are honored to have the design recognized by such a prestigious award among such an impressive list of honorees."
Together with the other award-winning products, the Pano Logic device will be on display from June 24 to July 27, 2008 in the exhibition "Design on stage – winners red dot award: product design 2008" at the red dot design museum located at the 'Zeche Zollverein' World Cultural Heritage Site. After July 27, 2008, products will be displayed in the red dot design museum's permanent exhibition for at least one year. With approximately 1,500 products, the red dot design museum houses the largest permanent exhibition of contemporary design worldwide.
For more information about the award, visit: www.red-dot.de/press
About the red dot design award
Today, the red dot design award, the origins of which go back to 1955, is one of the largest and most renowned design competitions worldwide. It consists of the "red dot award: product design", "red dot award: communication design", and "red dot award: design concept", which has been held annually in Singapore since 2005. In 2007, the competition recorded more than 7,000 entries from 60 nations in total.
About Whipsaw
Whipsaw is an industrial design and product development consulting firm in the Silicon Valley. Whipsaw creates highly successful, award-winning products across the consumer, medical, & business product categories. Whipsaw has demonstrated a keen ability to "break through the noise" with design solutions that are beautiful, functional, unique, appropriate, lasting, and simple. Whipsaw's clients range from start-ups to large international corporations, and include Acer, Adiri, Cisco, Colgate, Creative Labs, IGT, Intel, Leapfrog, Nokia, Pioneer, Plantronics, Thomson, Topcon, Virgin, and many more. Along with Pano Logic, Whipsaw also won red dot awards this year for the design of Eton field radios, the Adiri baby bottle, and the Intel Mobile Clinical Assistant. For more information about Whipsaw please visit www.Whipsawinc.com.
About Pano Virtual Desktop Solution
The Pano Virtual Desktop Solution includes the hardware clients and software components required to turn standard virtual infrastructure into a purpose-build virtual desktop solution. The key components of the solution are the:
- Pano Device – Designed by an award-winning industrial design firm, the Pano device is a zero client- no CPU, no memory, no operating system, no drivers, no software and no moving parts. The Pano device connects keyboard, mouse, display, audio and USB peripherals over an existing IP network to an instance of Windows XP or Vista running on a virtualized server. Pano is power friendly, consuming only 3% of the energy consumed by a traditional desktop computer.
- Pano Management Server – A centralized service and web-based management interface which enables administrators to manage the entire virtual desktop installation by integrating with existing directory services and virtual infrastructure managers.
- Pano Desktop Service – A lightweight service residing within each desktop virtual machine links peripherals attached to the Pano to the unmodified Windows drivers residing in the virtual machine. This design guarantees that all existing Windows drivers will work without modification.
About Pano Logic
Founded in 2006, Pano Logic develops virtualization-based software and hardware solutions that deliver superior desktop computing. The company is privately held, and backed by leading investment firms ComVentures, Foundation Capital and Goldman Sachs. Pano Logic is headquartered in Menlo Park, California and has an office in Toronto, Canada. For more information about Pano Logic, visit www.panologic.com.
Media contact:
Heather Fitzsimmons
Mindshare PR
650-947-7400
heather@mindsharepr.com
